This week Heineken released the follow-up commercial from the successful campaign Walk-in Fridge, Men with talent. Credits to Jorn Kruijsen & Jeroen van de Sande from TBWA\NEBOKO.
Steve’s conclusions: Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.
The avalanche of media outlets offering their content for Apple’s mobile devices demonstrates that Flash is no longer necessary to watch video or consume any kind of web content. And the 200,000 apps on Apple’s App Store proves that Flash isn’t necessary for tens of thousands of developers to create graphically rich applications, including games.
New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.
URL: http://www.apple.com/hotnews/thoughts-on-flash
Real live After Effects, really cool idea!
URL: http://www.vimeo.com
Iron Man 2 launches AR app as part of a multi-faceted promotional push.
ACDC vs Iron Man 2 – Architectural Projection Mapping on Rochester Castle.
URL: http://www.vimeo.com
Portrait of an infamous neighborhood.
URL: http://www.vimeo.com
A nice interactive billboard experience in Amsterdam and Rotterdam. Credits go to N=5.
It has been reported lost. Apple-connected John Gruber—from Daring Fireball—says that Apple has indeed lost a prototype iPhone and they want it back: “So I called around, and I now believe this is an actual unit from Apple — a unit Apple is very interested in getting back”. Obviously someone found it, and here it is.
Love the kaleidoscope kind of style. Outside-In is a special event night being hosted by Ravensbourne design students in order to raise funds for their degree show. The night will feature special guest talks by Andy Altmann (Why Not Associates) and Michael Bierut (Pentagram) who will be talking exclusively about their student work. Music: “Intro” by The XX
URL: http://www.vimeo.com
