My earth hour – Lights off

In support of this years Earth Hour happening the 27th of this week, the WWF (World Wildlife Fund) released an animation video that’s controlled by the light your webcam detects in your room. Don’t have a cam, well, you can also toggle a fake virtual switch to see the difference. Point is, one hour, this Saturday, spread the word. A really clever idea by Hot Chip and The Viral Factory.

Webcam controlled: http://www.myearthhour.org/lightsoff

Via Dustin Willson and Vincenzo Castrogiovanni