Kayak to Bing: Stop copying us!
There’s no question Bing feels like Kayak. When Microsoft showed wired the search engine under embargo, these reporter’s first comment upon seeing the travel page demo’d was “This looks like Kayak.” Our Bing review described its interface as “uncomfortably close to Kayak’s,” an observation that others made as well.
Kayak noticed too. “We have contacted them through official channels about concerns about the similarities between Bing and Kayak,” Kayak’s chief marketing officer Robert Birge told Wired.com “From the look and feel of their travel product, they seem to agree with our approach to the market.”
That’s careful language for “Microsoft copied our stuff wholesale.”
