Philips vs the sun
Earlier I already posted Wolfboy, it’s from the same campaign. Philips’ new innovative competition, supporting their latest global‘Of Course’ consumer campaign, just kicked-off at Philips vs. The Twitter community is asked to come up with extreme challenges that show Philips’ superiority over anything they can imagine.
Twitter users can enter directly by sending a description of their idea in 140 characters (or less) starting with #Philips_vs. The jury, consisting of a product test team, people from Tribal DDB Amsterdam and a Twitter guru, will select one truly outstanding challenge that Philips must accept. The decisive film of the ultimate product test will show the world whether Philips has what it takes. The winner receives a Philips Cinema 21:9 TV and eternal internet fame. The campaign site includes an integrated real-time Twitter feed of the latest entries.
