Rimmel Quick Dry Nail Polish: Eye catching sculptures
Rimmel promoting their Quick Dry nail polish and aim was to literally stop young women in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets. Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the product’s quick drying benefit.
Made by JWT, London
31.01.2009 - 15:27
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